What is Alexa Ranking How To work it ?
Alexa (daughter of Amazon.com) has been providing Internet users with a free toolbar since mid-1997, giving the user some useful web tools in his browser. In its words, the toolbar has now been downloaded more than 10 million times worldwide. The use of the toolbar provides details about which websites a user visits. Because there are millions of users in the toolbar around the world, Alexa can provide an indication of the popularity of websites and related websites but differs in domain authority (visitors to this site also visit these sites, a goal we also know from Amazon. Com). provides this information for free on its website and in addition provides periodic reviews of the most popular sites (by category or language location). For example, we provide an overview of the top 100 websites in the Dutch language area, and on each Internet site, Traffic Rank (= Alexa Rank) and related sites (if included in the database). This is a great website for web marketers, and website managers. The question is how reliable are these numbers?
Working with Alexa,
According to Alexa.com, Roadmap is based on three months of aggregated traffic information from millions of Alexa Toolbar users and data obtained from various other traffic information sources, and is an integrated approach to page views and users (access). ”
This means that the rating is calculated using an affiliate method that includes the average site rating for different daily visitors and their average page views over the past 3 months. Alexa captures data from millions of web users using the toolbar provided by the company.
Alexa Toolbar is available with browser extensions in Chrome, Firefox, and Internet Explorer, as well as on the Alexa website.
In order for Alexa to get these statistics, users must install the Alexa toolbar in their browser.
Given that NOT all Internet users (once) install and use the toolbar, most people tend not to rate Alexa Rank too much. Alexa itself acknowledges that "Alexa street measurements and standards are based on human browsing behavior in our global data channel model for all Internet users."
However, the information provided by Alexa can help you in many cases to get a “general” idea of how popular a website is, which is why it is still considered useful. However, why look at that data? What do you need? Let's talk about that next.
When can you check Alexa Ranking?
The time when you should check the Alexa site Ranking or Website PageRank during verification and advertising. Once you know your Alexa rating, it becomes easier for you to quote a value from the advertiser in your domain and find more advertisers.
On the other hand, Alexa Website Ranking will help advertisers verify the traffic that the domain owner claims. Therefore, you are not misled by platform advertising that makes a small profit.
Businesses need to keep track of the Alexa Web Ranking of their competitors, allowing them to plan ahead and be successful with high returns.
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